PRIVACY POLICY

Foot Traffic is committed to protecting your privacy. This Privacy Policy explains our information gathering and dissemination practices. If you have questions or concerns regarding this Privacy Policy, please contact Foot Traffic at the e-mail address provided at the end of this Privacy Policy

1. WHAT INFORMATION IS COLLECTED. We collect a limited amount of personal information from you in certain areas of the Foot Traffic web site (the “Site”) for various reasons. The following is a description of what information is collected:

Registration Information. Registration is necessary to use certain areas of the Site. When you register at the Site, we ask you for a few items of personal information. You are also given the option to provide other information such as your interests, education, income and occupation. All of this optional information is used to deliver a more personal and pertinent experience for users of the Site.

Other third party features of the Site may require a separate registration. You should review the applicable privacy policies of these third party features before providing personally identifiable information. Foot Traffic is not responsible for any actions or policies of such third parties.

IP Addresses. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, web servers can identify your computer by its IP address. In addition, web servers may be able to identify the type of browser and/or type of computer you are using. Foot Traffic collects IP addresses and related information for the purposes of system administration, to assess the traffic to the Site, to report aggregate information to our advertisers, and to maintain and improve the Site. We do not link IP addresses to your personally identifiable information. We can and will use IP addresses, however, to identify a user when we feel it is necessary to enforce compliance with our Website Usage Policy or to protect our service, the Site, customers or others.

Use Of Cookies. Cookies are small bits of information that some web sites (including the Site) transfer to an individual's hard drive for research purposes. Foot Traffic uses cookies to analyze the traffic, such as total visitors and pages viewed on the Site, and make improvements based on the data we collect. Foot Traffic never saves passwords or credit card information in cookies.

The use of cookies has become a standard in the industry, especially at web sites that provide any kind of personalized service. Most browsers are initially set up to accept cookies. You can usually set your browser to refuse cookies or indicate when a cookie is being sent. If you refuse cookies, you may not be able to use some of the functionality of the Site. The Site’s advertisers and other partners may also use cookies in connection with the services and web sites to which the Site links. We do not control these cookies.

2. WHO IS COLLECTING THIS INFORMATION. Foot Traffic collects the information described above via the Site. In the case of third party features such as advertising, co-branded areas or links to other web sites, such third parties may also collect information. You should review the applicable privacy policies of these third parties before providing personally identifiable information. Foot Traffic is not responsible for any actions or policies of such third parties.

3. HOW COLLECTED INFORMATION IS USED. Foot Traffic uses collected information to learn more about how visitors use the Site and to measure areas of interest. This allows Foot Traffic to build features and functionality that will enhance your Site experience. We also may use the collected information to filter out those who do not comply with the Website Usage Policy. If you so choose when you register, registration information might also be used to send you information about new features and services on the Site or offered by Foot Traffic, or to send you information from selected third party product or service providers. We might also use this information to respond to e-mails, provide customer support, [enforce our Website Usage Policy] or other similar matters. Aggregate information is also used to help us run and maintain the Site, study traffic patterns, generally learn about the usage of the Site and attract advertisers and co-branding partners.

4. CHOICES IN THE COLLECTION, USE AND DISTRIBUTION OF INFORMATION. At the time of registration, you are given a choice whether you want to receive information from Foot Traffic or third parties regarding new features, events, offers and special coverage on the Site. When you register, you must affirmatively indicate that you want to receive this type of information. Unless you affirmatively choose to receive this information, your registration information will not be used to send you this material.

It is important to know that you may inadvertently provide personally identifiable information to third parties through your postings to a forum or participation in a chat session and we have no way to limit their use of the information you may provide. Please keep in mind that whenever you give out personal information online (for example, in forums, message boards or chat sessions) that information can be collected and used by people you don't know. While we strive to protect our user's personal information and privacy, we cannot guarantee the security of any information you voluntarily disclose online and you do so at your own risk.

5. WITH WHOM PERSONAL IDENTIFIABLE INFORMATION MAY BE SHARED. Except for your choice described above, we will not knowingly disclose or authorize the disclosure of personal identifiable information (other than aggregate statistical information) to any third party without your consent or direction unless (1) we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may have breached our Website Usage Policy or who may be causing injury to or interference with (either intentionally or unintentionally) Foot Traffic's rights or property, other Site users, or anyone else who could be harmed by such activities or (2) we believe in good faith that the law requires it.

6. CHILDREN UNDER THE AGE OF 13 YEARS. In accordance with the Children's Online Privacy Protection Act (COPPA), Foot Traffic will not knowingly collect or accept personally identifiable information from a child under the age of 13 without a parent's or guardians prior consent. Foot Traffic will also allow the parent or guardian of a registered user under the age of 13 to review, update, change, delete or refuse to permit further collection of any and all information collected by the Site. A child's personally identifiable information will be treated with the same care and respect as an adult's information. To change, update, review, delete or refuse to permit further collection of your child's information, please send an e-mail to privacy@foottraffic.com, call Foot Traffic at 1-800-789-3668, or send a letter via postal mail to:

Foot Traffic
P.O. Box 412895
Kansas City, MO 64141

Attn: Children’s Privacy Information

7. LINKS TO OTHER SITES. While you are using the Site, you may be linked or directed to other third party web sites outside the Site that are beyond Foot Traffic’s control. Each of these third parties may have a privacy policy different from that of Foot Traffic. These links and banners may take you to the web sites of advertisers, sponsors and CO-branding partners. Foot Traffic is not responsible for any actions or policies of such third parties. These other web sites may send their own cookies to users, collect data or solicit personal information. You should review the applicable privacy policies of these third party web sites before providing personally identifiable information.

8. HOW YOU MAY CHANGE, CORRECT OR OPT_OUT OF YOUR REGISTRATION CHOICES. If you want to change, correct, update, delete or opt-out of your registration choices to which you have previously opted-in, please contact Foot Traffic via e-mail at privacy@foottraffic.com, call Foot Traffic at (800) 789-3668 or send your request to:

Foot Traffic
PO Box 412895
Kansas City, MO 64141
Attn: Registration Information Correction

The necessary revisions will be made. This provision applies only to registration information collected via the Site.

9. SECURITY PROCEDURES WE USE. We are very concerned with the security of your personally identifiable information and take great care in providing secure transmission of your information from your computer to our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us.

Once we receive your information, we take appropriate steps that we believe are reasonable to protect the security of your data on our system, both internally and from outsiders, and to ensure the integrity of the data we collect. We use a combination of technological and policy methods to protect this data. You are responsible for maintaining the secrecy of your passwords and any account information. Please be aware that Foot Traffic will never ask you for your password in an unsolicited phone call or e-mail.

10. CHANGES IN THESE TERMS. We may change this Privacy Policy from time to time and will post notices on the Site at the time of any material changes to this Privacy Policy. Your continued use of the Site following the posting of changes to these terms will mean you accept those changes.

If you have questions or concerns regarding Foot Traffic's Privacy Policy, please e-mail Foot Traffic at privacy@foottraffic.com.

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